Muthoot Finance has launched a gold loan product `Asha` exclusively for women.As per the Asha scheme, women customers will either be eligible for higher per gram rate for the pledged gold or for the lowest interest rate.
“At present, the lowest rate of interest we offer for gold loan is 14 per cent. Under Asha, women can avail the same at an interest rate of 12 per cent. Or else, they can have Rs 50 per gram higher than what is offered for men customers,” said Cherian Peter, chief marketing officer, Muthoot Finance.
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